7 secrets for an effective SEO strategy for startups

Nowadays any entrepreneur recognizes the importance of SEO. A company that does not show up on Google is an unnamed company, as is a company that has not yet developed a presence on social media.

The 21st century has made significant changes to the way we search for information and buy products. To date, branding and SEO are the main differentiating factors between success and mediocre results.

As a new startup, you should immediately start developing a relationship with Google (and the rest of the search engines). To do this, you need to know how to move and be willing to act.

In this post we share 7 SEO techniques that any startup (regardless of its phase) can take advantage of in order to improve its positioning and reputation in the SERPs.

Pay attention, take notes and apply!

1. Understand the mentality of your audience

Almost every type of digital marketing tips article contains this advice. "You know your audience and you will be able to sell," they say ... but why?

In the context of SEO, knowing your audience means understanding the challenges, struggles, problems, needs, desires, hopes, fears and expectations of your traffic. You have to do your homework well, seek direct and indirect feedback from the contacts you have already made.

2. Optimize for Search Intention

Startups are companies that favor SEO over any other brand positioning and promotion technique.

Knowing your audience's mentality will help you anticipate their research intentions . Put simply, find out what your target audience's intentions are when searching for specific keywords and offering specific solutions through your content, products or services.

Optimizing by intention also means understanding the complete process that a potential customer must go through before completing the purchase. The more you intentionally optimize, the better your site's metrics will be: reduced bounce rate , more time spent on the site, improved social media signals, etc.

3. Google is important but not as important as your customers

If you start thinking about SEO NYC, make sure you don't forget why you're doing SEO in the first place . Your ultimate goal is to develop a good relationship with potential customers, make sure that they trust your brand and your offers and finally generate a sale.

You can't do this unless your site traffic resonates with the message of your content and the words that support it. Therefore, avoid over-optimizing keywords, don't look like a robot and never sacrifice communication between the brand and the customer in favor of one or two SEO techniques.

4. Study the competition

The best way to improve your startup's chances of success is to constantly study the competition . Backlinks are an important factor in any SEO strategy. For this reason, it is highly recommended to use a competitive analysis tool .

Whichever reliable tool you choose will offer you incredible details that will help you understand what the big guys are doing and what you should do to follow their success.

First of all, be sure to take advantage of backlink software that can monitor, analyze and measure all your inbound links. Second, compare your backlinking strategy with the strategies of your biggest competitors. Connect the dots, find twists and apply them to your current SEO strategy.

5. Take the quality of your content to high levels

When I hear "SEO for startups", I always think about the content. This is probably due to the fact that any digital marketing campaign , be it SEO, forum marketing or social media marketing, requires high quality content to "work" .

Content is information. When people search for keywords in Google, they are actually looking for information . If they end up on your stratup site, making a good impression is of paramount importance. You can easily achieve this if you keep the content publishing standards high.

6. Publish post roundup

One of the best ways to get attention and boost your startup's momentum is to create and publish summary posts. A post roundup is a collection of answers / ideas / opinions that come from experts in an industry.

For example, if your startup is related to the medical sector, you can ask a question or two to 50 doctors, organize their answers in an article and pack it beautifully, giving it a captivating title such as "50 Doctors tell the reasons # 1 why ... "Or" Treating diabetes: the advice of 35 health professionals ".

Post roundups are extremely interesting for both people and search engines. They inspire authority, hard work and relevance.

7. Patience and consistency

The last (and most important) "secret" is to be patient. Search engine optimization is a journey, not a result . Practice consistency and hold on, regardless of the negative events that slow your progress. Recognize that you will never be able to fully protect your position in SERPs and you will always have to work hard to preserve it . Do it and your SEO success will come soon.

Final thoughts

The SEO "game" is constantly evolving. Similar to the laws and regulations of any country, Google will always change and reciprocate its algorithm based on its priorities.