Maldives Launches 'Maldives Border Miles' Loyalty Program To Attract Tourists

In a bid to boost the tourism sector and attract international travelers after its tourism sector took a hit due to the pandemic, Maldives has announced a three-tiered loyalty program titled 'Maldives Border Miles'

In an announcement on September 27 World Tourism day, Maldives Immigration, an official Twitter account, said, "Maldives Border Miles is a three-tiered loyalty program for tourists. Tourists will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions."

Maldives Border Miles

Maldives Border Miles is a three-tiered loyalty program focused on tourism promotion. Tourists enrolled to this program will earn points for each border crossing. Additional points are rewarded for the visits on special occasions.

Once the tourist reaches to a tally of a specific amount of points, privileges are rewarded with amazing benefits. As they move up the tiers, privileges are enhanced, and benefits are made exclusive.

Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration and developed with joint stakeholders, the Ministry of Tourism and Maldives Marketing and Public Relations Corporation (MMPRC).

- The Bronze level of this program is the first tier and it is called Aida. The word Aida is from Divehi linguistic, which is referred to as a bright star in the sky.

- The Silver level is the second tier and it is called 'Antara'. The word Antara is from Divehi linguistic, recognized as attractive and prestigious.

- The Gold level is the third and most prestigious tier and it is called 'Abaarana'. The word Abaarana is from Divehi linguistic, which is an honorific name given to monarchs.

The Maldives consists of thousands of tropical islands with clear turquoise lagoons, crystal white beaches, and a breathtaking and varied underwater world. These splendid islands are the perfect gateway for an unforgettable holiday experience.