By the end of the workshop, you will be to

• Identify what kind of eatery you can open
• Promote your business for maximum reach
• Learn all about vendor management
• Work on growth and expansion plans for the future

About the workshop

Opening a restaurant might be easy but successfully running it is a whole other ball game. To make this process easy for all new entrepreneurs, Manika, the co-founder of Woodbox, will share her story and learnings through a detailed workshop. In the workshop, you will learn what you need to do between ideation and execution, the money needed and how to promote your business.

• Kickstarting the restaurant
  – Understanding the importance of location
  – Figuring out rentals
  – Analysing counterparts for market competition
  – SWOT analysis

• Brand positioning and budgeting 
  – Understanding self-investment versus external funding
  – Identifying space design as per the norms & law
  – Designing a menu
  – Establishing a brand identity
  – Hiring a team
  – Listing down the equipment required

• Licenses and other permissions
  – Understanding licenses needed from central and state authorities
  – Listing licenses that are necessary for launch
  
  
• Final launch
  – Creating a marketing strategy
  – Working with initial feedback
  

• After launch operations
  – Managing daily operations
  – Starting a vendor payment cycle
  – Understanding floor hygiene and staff rules
  
  
• In-house marketing strategy
  – Executing marketing material needed inside the house
  – Using traditional methods such as danglers, tent cards
  – Utilising social media and PR
  – Collaborating with other brands for on ground events
  
  
• Future growth
  – Creating your restaurant’s identity
  – Establishing USPs
  – Creating plans with future goals
  – Understanding how expansion works
  

• Overall well being 
• Common mistakes to avoid 
• Startup self care

Meet your host

Manika is an entrepreneur who has worked on a variety of projects over the last decade. A graduate from Indraprastha University, and a post-graduate from Pearl Academy of Fashion, Manika started her career with a clear vision – interior designing,  then restaurants, cafes & a few bakeries. The budget was low, but the spirits were high, and eventually with loads of hard work, she was successful. In this collaboration with Tripoto, Manika will impart her learnings and help you grow your food business.

You can follow Manika at Woodbox Cafe.