Hosted in English | 1.5 Hours

About the workshop

If you’ve always wanted to start your own home bakery business, but are overwhelmed by the very idea of it and the number of things you will have to manage, then this workshop is for you. Here’s what you will learn: 

• Getting started
  – Legal obligations and licenses
  – Naming your venture and basic branding requirements
  – Establishing an online presence
  – Understanding your audience

• Setting up your kitchen 
  – Calculating a budget
  – Figuring out staff requirements
  – Controlling costs and managing processes
  – Basic equipment and recommended brands 

• Designing your menu
  – Guide to sourcing raw materials
  – Optimising raw material and reducing wastage
  – Pricing products
  – Upgrades and additions 

• Packaging and delivery 
  – Picking the right packaging 
  – Choosing your delivery fleet 

• Marketing and branding 
  – Carving a niche for your brand
  – Using social media to market your brand
  – Promotion via influencers
  – Competitor analysis 

• Growing your home bakery business 
  – Reinvesting profits for growth
  – Setting goals and making a business plan
  – Diversification 

About the host

Priyasha Saluja is the founder and CEO of Cinnamon Kitchen, a PCOS-friendly bakery in Delhi and Mumbai. She was motivated to start the brand after struggling with PCOS, a hormonal disorder common among women, and learning how to heal her body with clean, healthy and nutritious food. 

Priyasha started with a small home kitchen and an Instagram page with an aim to document her journey of eating healthy. Within a year and a half, Cinnamon Kitchen grew to two kitchens in Delhi and Mumbai with over 1,000 regular clients and a following of 18,000 on Instagram.

You can find her bakery on Instagram as @cinnamonkitchenindia.