Hosted in Hinglish | 2 Hours

About the workshop

Instagram content creators are climbing the popularity charts. Brands want to collaborate with them to reach their fans, and their fans trust them to offer genuine recommendations and reviews. Instagram marketing is a legit way of making money, but it is a competitive market. This workshop will help you take the plunge and get ahead of the competition. Here’s what you’ll learn:

• Why be a content creator in 2021  
  
  
• Getting started on Instagram
  – Where to begin
  – How to identify your niche
  – How to define a clear goal for your brand
  
  
• Building your niche
  – Identify your target audience
  – Types of content to create for your brand
  – Create a content strategy that works
  
  
• How to grow on Instagram organically
  – Understand Instagram’s algorithm
  – Use the algorithm to your advantage
  – Decode and use Instagram insights
  – Content strategy for growth
  – Mistakes to avoid

• Bringing your community together
  – Engage with top influencers
  – Contests, giveaways and more
  – Collaborations with brands
  
  
• Creating a brand outside Instagram
  – Do you need a website?
  – How to work with online/offline publications
  – How to start your businesses

• Monetising your brand
  – How to approach brands for collaborations
  – How to negotiate deals with brands
  – How to create a media kit
  – Affiliate marketing

About the hosts

Rashmee and Anant are travellers and digital content creators who also have full-time jobs in Mumbai. Their spirit for adventure and love for creating entertaining and informative content can be seen on their Instagram profile, TravelWithSearats. 

The couple believes in being as authentic as possible on social media and has more than 150,000 fans who appreciate and follow their work.